If you're a good solution provider, the likelihood is you go in and sell a service that will address a particular customer issue or requirement. You’ll be having conversations around the business benefits of a particular service as opposed to technical matters. Those resellers who opt for a white labelling solution will have a larger margin because they’re personalising these solutions and wrapping them up for their customer’s business – essentially setting their own price.
The reseller model has changed in recent years and many are selling to business executives rather than specialised IT departments. Clients are going to be more interested in the reputation of their provider rather than the entity that supplies the back end, which puts the reseller and their brand firmly into focus.
Our White Label Reseller Pack is also a useful option for those Partners who want a complete library of readily-available resources that will allow them to focus all their attention on sales. They will have instant access to a range of tools and insights to help grow their business, without taking up valuable time creating them from scratch. Going to the market powered by CallSwitch but using your own brand name offers a massive opportunity to recoup some of the margin that commoditisation has given away and take your business to the next level.